SUSTAINABILITY IS THE FUTURE
Mining for diamonds is a harmful environmental and human impact that should stay in the past.
Lab-Grown Diamonds are the future.
1. Sustainability
Excavating and polluting the earth is not a sustainable way of life.
Expectations are changing in the new age consumer. Brand loyalties from millennial and Gen-Z shoppers are stemming from shared values between the customer and the brand when it comes to sustainable production practices, the use of eco-friendly materials, and transparent company communications.
2. Transparency
9 in 10 Generation Z consumers believe companies have a responsibility to address environmental and social issues, including transparency in production.
- The State of Fashion (2019), Business of Fashion and McKinsey
Diamonds
Lab-Grown
~$800 per carat
The value of a lab-grown diamond is defined by the industry as a % of mined diamonds.
100% are Type II A Diamonds
Our diamonds are chemically pure diamonds - they have no measurable nitrogen or boron impurities.
Mined
~$1,500 per carat
Value of a mined diamond and its resale value has gone down.
~2% are Type II A Diamonds
Only 1 - 2% of all mined diamonds are Type II A Diamonds.